To celebrate 10 years of business, Chinti & parker created an exclusive range set to launch on the anniversary. The creative look and feel was based on the new range incorporating iridescent colours and metallics. A multi-channel approach was developed from site and social activity, including countdowns and reveals, as well as in-store promotions, invites and vinyls and experiential activity at the events.
Role: Head of Creative – Overseeing Online, Emails, UX, Print (POS, Windows, OOH), Experiential.
